Last Sunday, we went to the “Spinal Tap” show at Hollywood Forever. Going to one of these screenings has been on our list of things to do for a long time. And we had a nice time – once we got in. The process of getting in was so aggravating and so frustrating that we ended up wanting to never come to another event again.
The process of scanning the tickets and parking passes at the gate had something very, very fundamentally wrong with it. Tickets were sold online, and they were the print-at-home kind with a bar code. So when you get to the gate, all they have to do is scan them and you’re done. There is no reason why it should take 3 minutes to scan the tickets for one car. If the people at McDonald’s ran their drive-through like that, they wouldn’t get fired. They’d be taken out back and shot.
There was a line coming out of the gate and down Santa Monica Boulevard. At Gower St, the line turned and went down the street. We spent 45 minutes waiting in line on Gower St, not moving one inch. Because every time a little room opened up in the main line on Santa Monica Blvd, cars coming down Santa Monica Blvd would fill it in. The only motion on the Gower St line was when people in front of us gave up and bailed out.
We finally bailed out and ended up on Santa Monica Blvd going the other way. There was a short line there for people turning left into the entrance, and we got in that way after waiting just a few minutes. Because the guy directing traffic at the gate was giving equal priority to the line of 10 cars on Santa Monica turning left and the line of 200 cars on Santa Monica turning right into the gate.
This was stupid.
There was no reason why this should have been such an ordeal.
How it really should be done:
There should be just one line. Put us a sign at the entrance that says something like, “Line for Cinespia forms on Gower St”. Put up a sign at the southwest corner of Santa Monica and Gower that says the same thing. Put a security person there to watch over it and direct.
Now that there is just one line, send someone down the line to check that everyone has their tickets. There is no reason why the people with the scanners should be fumbling with money. That slows everything down. Any car that does not have the proper tickets gets a yellow Post-It on the windshield. When they get up to the turnoff into the gate, have someone meet them there and sell them the tickets or whatever that they need. By the time they get to the scanners, they should have everything in place to be scanned. There is no call to hold up everyone else because someone isn’t prepared.
This sort of thing just isn’t Rocket Science. It’s not that hard. It would make for a more pleasant experience for the attendees, and far less verbal abuse for the people working the gate.