Momofuku Ando has died. In case you don’t know, he invented instant ramen noodles. It’s amazing how little things can change the world.
As recounted in his 2002 autobiography, “How I Invented Magic Noodles,” Ando’s eureka moment occurred in 1957, when he noticed a long line of customers waiting for service outside a noodle shop. He asked himself if there was not a faster way to serve all those busy-but-famished construction workers and salarymen
This is a story in the same class as the invention of the tortilla chip. It’s a small thing, but one that touches many people’s lives.
And I always thought it was sad that the inventor of the tortilla chip did not become fabulously wealthy. It only seems right that someone who changes the world should be rewarded. And in this case, it’s a happy ending:
The focus on convenience, taste and price turned Nissin Foods Co., his small Osaka company, into a $3-billion multinational corporation with 29 subsidiaries in 11 countries.
The full story is here: